I recently stumbled upon the article and infographic “How to Rock Social Media in 30 Minutes a Day” on the industry news site Social Media Today. The article explains how in just 30 minutes a day your brand can have a 6-channel social media strategy. To quote the article, “Sound too good to be true?”
Well, yes actually, so consider this my rebuttal.
The truth is, you can do social media in 30 minutes a day. But unlike the article states, you certainly won’t be “rocking” it. If you truly want to do great social, it takes hard work, careful attention and dare I say it—time.
According to the article, this is how you can “rock” twitter in just 10 minutes a day:
Allocate approximately 10 minutes a day to Twitter for responding to any brand mentions and retweets, scheduling new messages, and share content of industry influencers.
It breaks down Facebook (6 minutes), LinkedIn (6 Minutes), Pinterest (4 minutes), Google+ (2 minutes) and Instagram (2 minutes) in similar ways.
The problem with these time allocations is that the article is overlooking many of the tasks that go into doing social well.
So here are my suggestions on how you can actually “rock” social:
The key component this article overlooks is the importance of sharing great content. If you’re hastily responding to fans’ messages, writing and scheduling posts and finding outside content to share, chances are it’s probably not great content. And people don’t want to engage with subpar content.
Producing great content takes time, but it will also pay off when your fans are engaging with it and sharing it across their networks. This means carefully crafting your posts, responding to messages thoughtfully and taking extra time to find exceptional content you can share with your followers.
Just because your brand is on social doesn’t mean your potential customers know it is there. You have to activate your audience through advertising, outreach and promotions. And managing these tasks takes time. Promote your brand’s new pages with pay per click advertising, partner with bloggers and other influencers to help promote your content or host a contest to engage your audience and build your following.
- Research & Monitoring
Social doesn’t stop when you click off the page. People are constantly engaging and sharing content on social platforms, and it is important to understand what type of content resonates with your audience. Track how your social posts perform to see what content is driving the most engagement for your brand. Keep tabs on how your audience is using social and what is going on in the world around you. Social media happens in real time. If you can capitalize on recent events that tie in with your brand it only increases your value to your audience.
It’s important to understand that you can’t just dip your feet into social and expect results. If you’re only going to allocate 30 minutes a day to your brands social presence you’re probably better off with no presence at all. However, if you’re willing to put in the time and work it takes to do great social you’ll see the benefits that an engaging social presence can have for your brand.